True or false: when I purchase a product, it's probably fair to say that my sale contributes to the entire corpus of my trading partner. I'm not just buying a flaccid burrito, I'm supporting an accounting department, supply chain managers, packaging, and in this specific case, advertising.
On the one hand, I am genuinely grateful to live in a world of such plenty, such color, diversity, and vibrancy that the grim, dark warnings of George Orwell can end up as fodder for corporate pissing contests. It suggests that the mass exterminations of the Soviet Union and Nazi Europe are now quaint artifacts of a Whig history, now long overcome. On the other hand, I have actual relatives (in-laws, to be specific) who had to hide buried in outhouse shit to escape Red Army rape squads. So fuck you, Taco Bell I guess is what I'm saying.
Twelve million human lives were fed into the slaughterhouse that was 20th century totalitarianism. Twelve million people, or at least their descendants, might still walk the earth today were it not for the horrors inflicted by the governments whose imagery Taco Bell ad execs felt comfortable deploying in ads for their diarrhea factory slop.
This is not a euvoluntary exchange. This is wretched cultural pollution. I can forgive a foolish college student for wearing a Che Guevara t-shirt. Kids are stupid. I have a much harder time forgiving Yum! Brands, a Fortune 500 company, for committing the same egregious breach of decorum.
But take heart, I'll still go to the barricades for your right to produce disgusting advertising garbage much the same way I'll go to the barricades to defend your right to produce disgusting faux Mexican culinary garbage. It's a free country, after all.