Friday, December 20, 2013

Uber, Round the Third

Good Neil Irwin piece in the Post.

He brings up a great point: customers don't get pissy over still-profitable deep discount sales at retailers. Would Uber be better off if they called their surge prices the "normal" price and the rest of the time a "discount"?

Or are framing effects like this too cheap and gimmicky to fool even the economically illiterate?

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Do you have suggestions on where we could find more examples of this phenomenon?